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We partner with De Rigo Eyewear who gives back to DIFF Eyewear. DIFF Eyewear donates quality glasses to those in need. Over 2.3 million have received eye care from the DIFF Gift of Sight Program!

We are proud to partner with Elle Eyewear Collection where women's health takes center stage. February is Heart Health Month and ELLE is a proud supporter of the American Heart Association, Life is Why campaign.

During the month of February, a portion of all ELLE Eyewear sales is donated to AHA to raise awareness and further research.


Another partner is OVVO Optics where each December they celebrate their 1 for 1 Project. Where one frame is donated for every unit sold.  In addition, during Covid, local communities in the New Jersey area received blue light lenses for their teachers to assist with the online teaching.


We are pleased to partner with Maui Jim who gives back to various charities both in Peoria and on Maui. They are proud to serve their community in a variety of ways such as the ones listed here.


Another partner is Europa Eyewear where a portion of their proceeds from the sale of the STATE x Maxwell frames are donated to the Vision Council’s Open Your Eyes Scholarship, which provides tuition, an internship, and mentorship to high school seniors in black and brown communities who aspire to become opticians.

Our partner WestGroupe works with the organization called Optometry Giving Sight. Optometry Giving Sight believes that sight can separate living in poverty and living in opportunity.


Our partner TURA gives frames to charity through their buyback program. "Frames that optometrists no longer wish to carry we replace the frame with another brand at 50% off".  The frames we take off of optometrists boards are given to optometrists that serve on mission trips and third world developing countries."

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